It’s not enough to do your part and hope that someone else will do theirs. We all need to do our parts, wow! In order for conversion rates to be optimized, it is important for every website owner or manager to understand the strategies involved in conversion rate optimization (CRO). This blog post seeks to provide 11 steps on how a business can improve their CRO strategy.
Step One: Determine your goals by using conversion funnel reports
It’s important to know what you are trying to do with CRO. In order for a business or organization to optimize their website, they need some clarity on the steps involved and the desired end goal. It is beneficial in this step that someone from within your company has an understanding of web analytics so they can decipher how people interact with different parts of your site. This information will help determine whether it is more effective to spend money on ads instead of paying for increased traffic through SEO techniques
Would like readers’ thoughts about which sentence could be deleted without any loss of meaning (make them shorter if possible) – “In order for conversion rates to be optimized, it
Steps to increase conversions on your website:
create a compelling headline that tells the reader what they’ll get from you in just a few words. Make it clear, concise and use keywords for added SEO benefits
capture their email address with an optin form before you do anything else. Once they have given you permission to contact them, send them more information about who you are, what services or products will be most relevant for them based on where they live (i.e., if someone is purchasing something online), how often they should expect emails from you so that there’s no confusion over frequency of correspondence and build rapport by giving personalized attention to all recipients
make sure your site loads quickly – especially when people
Step #11: Create a Blog Posting Schedule
Write blog posts on topics that your customers care about.
Publish content regularly so it stays fresh in people’s minds and you rank well for search engine keywords.
Aim to publish new blog posts at least once per week or every other week—but do what works best for the company. A good mix is three times per month, equaling one post each Monday, Wednesday, Thursday of a four day workweek (Monday morning through Friday evening). If possible, fill in with evergreen articles as needed by topic area because these will be relevant year around. Allow plenty of time between publishing dates when posting more frequently than this schedule calls for; the sooner you publish posts, the more quickly you’ll rank for search.
Make sure your blog post titles are compelling and include keywords that people might use to find your topics; this will help with SEO in addition to helping readers know what they’re getting as soon as they look at a title.
Use images or infographics where possible because these can be very eye catching on social media sites such as Facebook and Pinterest. Images also do well when shared via email marketing campaigns which is an important part of any real estate company’s customer engagement strategy.
Write about timely events happening in the industry such as new laws coming into effect or how different legislation could affect customers’ decisions like buying land vs building instead of renting space, etc., so
you can show your expertise and, again, help with SEO.
Use a catchy title that will pull readers in to the content. Include keywords for relevancy as well as something intriguing or funny if you want people to take notice of what you have to say!
Be sure to include links throughout posts so that readers are able to find more information on how they might be affected by new legislation changes. This is also helpful when linking out from blog posts back into social media sites where users may not know where else they could go for related topics.
Write about industry trends such as bigger builders becoming interested in taking over smaller ones or share news about exciting announcements like homes going up faster than ever before because we’re living through a time with a lot of economic growth.
Keep in mind that people are resourceful and if they can’t find what they’re looking for on your website, they’ll go to the next best source which could be Google or another site altogether.
Stay well informed by reading industry blogs such as The New York Times, Tech Crunch, and Dwell Magazine so you know who’s working on cool new projects (and making waves!) and how those innovations may affect potential clients’ needs or wants.
Blog post content should also include relevant videos from Youtube channels about topics related to your business: educational ones like DIY tutorials or “How To” content; funny commercials; testimonials; reviews about products/services you offer – anything.