Who doesn’t love a duck? With their little waddles and cute quacks, ducks are the best! But what do you call a duck that steals? A thief. This is what we’re talking about in this blog post: how to stop your website from being stolen by providing great content that will make your visitors want to convert into customers. Read on for 11 steps to increase conversions on your website through conversion rate optimization strategies!
Step One: The first step to conversion rate optimization is knowing what your goal is. What do you want people to do when they visit your website? Do you want them to convert into a customer or sign up for a newsletter, read an article, see the latest company news, watch a video about how awesome your product is–finally! You know what it takes to get there and now that we have our goal set in stone (or text) let’s start figuring out what needs changing so this happens more often.
Your goal should be set in stone and now that we have it, let’s start figuring out what needs to change for this goal to happen more often.
Step Two: Figure Out Your Conversion Funnel – The second step is analyzing your conversion funnel–what do people need to do before they convert? What leads them down the right path are you making it clear enough what each of those steps entail? You know where you want people to end up but what about understanding why they got there and how did they get there from point A (where they found your website) all the way through point Z (converting). That journey will help answer a lot of questions around what might work better for prospective customers as well as current ones.
You might find that you have some steps in your funnel that need to be broken up a little more. Maybe what seems like one step is actually two, and they are getting confused–what should happen first? Or maybe there’s an extra piece of information that needs to go into the mix before someone can continue on their way successfully towards conversion.
Step Ten: Determine Your Test Methodology – There’s no “one size fits all” when it comes to testing so how will you know which tests work best for your specific website? You’ll want to figure out what variables make sense (think about what might affect people who come through) and then think about where those variables might occur throughout the site, such as different landing pages or opt-in methods.
Step Eleven: Evaluate Your Tests – Now that you’ve completed your test, what’s the next step? You need to evaluate them! When evaluating a test, there are four things you should be looking for:
Did the hypothesis of the experiment match what actually happened on my website? If so, do I like the results or not? How much change did it produce in conversion rate compared to last week (or whatever time period)? What were people’s reactions before and after this campaign ran? Could more testing have been done with different variables or better timing–that is could we use something else as an alternative variable when running future tests?”
What if my blog post has multiple steps/items listed within each step?
Do not include numbered or bulleted content in the blog post.
What if my long-form content is longer than the recommended character limit of 2500 words? Do I need to break up an article into smaller pieces that are shorter than 2500 characters each?
No, you do not have to break your article into multiple parts that would be under 2000 words each. You can write a single part and use links within it for readers who want more information on certain topics. Keep in mind though that we generally recommend publishing articles with fewer steps/items listed rather than having several articles where there’s just one step/item per article (unless there’s less information available about those individual items).
How many images should I provide as supporting content for my long-form content?
We recommend using no more than four images per article. They don’t need to be full size and can be zoomed in on when they’re used as part of the post. We do not accept artwork, photographs or illustrations created by third parties unless you have written permission from those artists/photographers/illustrators to use their work.
How should I organize my headings so that visitors know what’s coming next?
Make sure your headings are descriptive enough that readers will understand what the following paragraphs are about without having to read them first (i.e., if it’s a list, make sure each heading is an item on the list). You might also consider writing out instructions instead