It is a question that we know we need to answer. What is better for conversion rates, closed or open? In this blog post we will look at the pros and cons of both options. We will also give some examples of how we have seen each strategy work in our industry.
Closed websites are good if you want to build up your personal brand by making sure only certain people can see what you do. The downside is that it may be difficult to grow your business because it can be hard to get new clients on board without them having any idea who you are or what you offer. On the other hand, an open website might not seem as prestigious but it has its benefits too! You’ll find that many businesses will find it easier to grow their business because they’re open and accessible to a range of people.
For example we are open – we welcome everyone, no matter what your background is or where you live. We would love for you to contact us with any questions that you have about our services or the law so we can get back in touch with you!
We are open
we convert better than closed form fill out forms.
we have good conversion rates.
we want to work with you, not email you and sell your data!
Best Practices: (this is a bullet point) – We believe in transparency and respect for privacy. That’s why we’re an open organization whose contacts can be found on our website at any time of the day or night. You’ll never get that from us by emailing first either because we don’t do it anymore as part of our commitment to being more transparent about what we do online today. Even if we wanted to send emails like this, there would no longer be valid addresses to use because of GDPR requirements we weeded out any addresses we had as part of our preparation for GDPR.
we are open
We’re a tiny company that’s been around for about two years now. We’ve come up from the ground floor trying to make it in this world by doing what we do best – creating long form content in written or video formats that people love reading and watching. It’s really hard these days because all anyone wants is short bursts of information served on a silver platter so they don’t have to think anymore. That works great if you just need someone else’s opinion but when we try to engage them into something more substantial like an article or video we get the shut out sign.
The problem is that we can’t afford to create content for free and with our small team we are always balancing on a tight rope – so when something goes wrong it’s like we just lost one of those ropes and now there’s nothing left to hold us up. But we’ve been doing this long enough to know how to balance things back out again if we take time away from what would have fallen down because of our mistake, which means less articles or videos but at least company survival! So in short, we’re open for business as usual and preparing ourselves against GDPR should be done ASAP.
We’re here — even though nobody wants the long-form anymore
In recent we’ve seen a spike in the need for more short-form content.
So if we had to guess what’s happening, we would say that people don’t have as much time and attention because of all the things they’re juggling — from work to family responsibilities — so they want shorter bites of information. Plus it feels like life is speeding up; we can barely keep up with our own lives let alone be able to devote resources externally.
We get it though – when you’re busy, long-form content might seem intimidating or overwhelming (even daunting). But we defy these odds every single day by [insert how we do this].
And while there are always new trends and shifts in consumer preferences, please remember we are open and we will continue to be open.
we are open
Closed or Open: What’s Better for Conversion Rates?
We’ve seen a spike in the need for more short-form content and if we had to guess what’s happening, we would say that people don’t have as much time and attention because of all the things they’re juggling — from work to family responsibilities — so they want shorter bites of information. Plus it feels like life is speeding up; we can barely keep up with our own lives let alone be able to devote resources externally. We get it though – when you’re busy, long-form content might seem intimidating or overwhelming (even daunting). But we defy these odds every single
