In this blog post, we will discuss 11 steps that will help increase your conversion rates and generate more revenue for your business. The following strategies were taken from the book “Conversion Rate Optimization” by Neil Patel and Bridget Harris. They are broken down into three main groups: 1) Techniques to improve how people find you; 2) Techniques to get people on your site; 3) Techniques to convert visitors into customers.
1) Techniques to Improve How People Find You:
Place keywords in the URL of each page (e.g., http://www.examplewebsite.com/keyword).
Have a keyword rich domain name (e.g., www.examplewebsite123.com).
Create meta descriptions (150 characters or less) for your pages. Include a call to action such as “read this article” in the description.
Create informative headings and subheadings (e.g., section titles, H tags, etc.) on each page that are keyword rich and descriptive of what is contained within it. Make sure there are no more than three levels deep at any given time so users can easily find content they want. Also make sure you include keywords in text links to other pages on your site as well as images with ALT attributes if possible.
Optimize all internal links by following best practices: link internally using keywords only; use relative URLs when linking between local branches of
the website; use keywords in anchor text when linking to other pages on your site.
Optimize the title tags for each page of content, including H tags and subheadings (e.g., section titles). These should be keyword rich and descriptive of what is contained within them.
Make sure you have a clear description and purpose for all images used on your site as well as an image ALT attribute that describes the picture if possible, this way search engines can better understand what they are showing users who may encounter it via their results list or through social media sharing links.
Create navigational elements like breadcrumbs and sitemaps which will make navigating confusing sites easier for visitors using screen readers or those with specific needs.
Add a sitemap to your site which will show all the pages on your site in an easy to access list that people can then browse through for information they may be interested in or need, this also helps search engines better index and understand what is contained within them as well as how deep into the content any given page goes.
Speak with your developers about having SEO built into every new website you create by using tags like meta title, meta description, H tag descriptions and more when developing each page of content so it is structured correctly from day one.
Make sure you are adding social media sharing links (e.g., Facebook Like button) not only to individual article pages but also at key points throughout your site, such as the top of a blog post.
Track what people do on your website by using Google Analytics and making sure you are setting goals for each pageview to know how many visits it has received and how much time visitors spend on that particular page.
Use Optimizely or another A/B testing software to test different versions of text content (e.g., headline, subheadline) at key pages throughout your site in order to see which combination yields higher conversions rates without having just one “winner.”
Make use of video tutorials like those found at getAbstract; these can be hosted natively within an article’s webpage so they don’t even need any additional clicks from readers after the initial click to reach the article.
Take advantage of social media’s viral nature by sharing your content on a variety of networks in order to get more shares and engagements, which can lead to higher rankings with search engines like Google.
Use webinars as opportunities for meeting new contacts who are interested in what you have to say about topics related to your industry niche or expertise area; these events not only generate leads but also capture the contact information from all attendees so that follow up is possible after they return home.
Submit articles for publication before they’re complete (e.g., at least halfway done) because this allows you greater visibility among editors, potential readers, reviewers and other authors waiting their turn while it simultaneously generates some revenue from the publication.
Offer discounts for people who buy more than one of your products or services, as this will create a sense of exclusivity and encourage them to take action without hesitation because they know that you’re not going to offer such an enticing deal again soon.
Send out an email newsletter with links to blogs about topics related to what you sell (e.g., “Five Ways You Can Improve Your Home”) so that those readers can feel like part of your community and have everything in one place instead of having to look at different websites all over the internet while also making it easier on yourself by cutting down how many updates need be sent through these channels each day.
Host webinars every month or two months