There are those who say, ‘You just have to find the right company.’ I disagree. I believe that marketing should be the primary driver behind your success. You’re going to be a better sales person, and you’re going to be a much better marketer when you’re able to focus on just the right company.
Sure, marketing is the most important factor, but it can still be overlooked. Sure, your website and social media presence has to be in place, your e-mails should be targeted and your phone calls should be answered. But the real driver of success is marketing. You will need to put these things together to be successful.
The question isn’t whether or not you need to be a good marketer, it is whether or not you are a good marketer when you put all of these components together. The way that the world works, and the way that people interact with it is far more complicated than our brains can easily process.
If you do not have the basics in place, it is very difficult to be a successful marketer. A good marketer knows that the best way to get people to engage with your products is by letting them know how good they are. Most people will respond the same way: They will buy a product if they don’t know that it works. If you don’t know that a product works, you are bound to fail.
This is why marketing is such a complex and difficult art. The best marketer knows that it is the least important part of the process. It may not even be the most important part of the process. When the marketing department at a company has made its decision to not release a new product, or to release it so late that the market has already moved past it, then it is much easier to just start with a new product and see how the market responds.
This is exactly what my team (and more importantly, my boss) did in our first product launch. It wasn’t a new product, but instead was a new way to market a product we already had in the market. We took advantage of the fact that the market knew we had a cool product and we were just waiting for the time to release it before the market caught up to our product.
I think what we did was we took advantage of the fact that the market already had a product that we had the perfect marketing tie to. The market already knew we had a cool product and we just needed to get some publicity to bring that product to market.
As it turns out, that was a mistake. Many of the reviews for Dynamite were incredibly bad, but it was all because there wasn’t a promotion. The market didn’t know what to make of Dynamite because there wasn’t an immediate demand to buy it.
There are a couple of things that I feel are worth emphasizing. First is the fact that the Dynamite crowd has been quite vocal about their dislike of many of the things that we’ve made, and that they feel that we’re ripping off the company.
In particular, there is no doubt that the Dynamite people have a very negative opinion of the way that we’ve done our promotion of Dynamite. We’ve done a good job of creating buzz about our product, but also putting out some really bad reviews in the process. I’d like to see some marketing come in and try to change that.
