We live in a day and age where marketing is all about what your product does. For example, if you have an app that helps people find restaurants, then you want to make sure that the first thing that people see on your website is the list of features for this app. However, not every product has such well-defined uses; some products are more abstract than others. This can be difficult when writing copy because it’s harder to come up with catchy phrases that describe how the product works or what problem it solves. This doesn’t mean that you should stop trying though! In this blog post we will discuss why it doesn’t matter what your product doesn’t do and provide three easy steps to create compelling copy even when there isn’t anything that your product does.
Design copy around what people want, not what your product doesn’t do
Use bullets to make it easy for readers to skim through the content and find sections that are relevant to them
Showcase customer testimonials or case studies with before and after photos when possible so that customers can see how using your product has changed their lives (If you don’t have any happy customers yet, then showcase some popular blogs who use your product)
We hope you enjoyed this blog post! Remember: if there’s nothing that a particular feature of our app does, we will never mention it in the marketing copy because why would we? In our minds, every feature is just as important—
The point of a product is that it does something. If you don’t want to do anything other than just worry, then buy an expensive toy and call it your job. You’ll be doing the same thing anyway: not worrying about what your life has become in its absence of being worried.
For me, I need my work to feel like more than just having conversations with myself over coffee all day when things are rough or difficult — because they always will be; that’s how life goes for everyone who isn’t lucky enough never have hard times at any stage in their lives. Work was meant to help people out when stuff gets tough (this is why we bother working on products). It wasn’t designed so that one could escape
At the end of the day, that’s the beauty of it — it doesn’t do anything. That means you can work on your own terms without worrying about how to accommodate for a specific feature (or two) in your client’s product or company culture. Whether they need enterprise-scale integrations with their existing systems or just want some new and creative ideas thrown around, we’re here to help them out!
Work smarter not harder is our motto at BizLab Solutions as well as live by this mantra ourselves. We don’t have all the answers but that won’t stop us from providing excellent customer service while showing off our creativity and expertise when needed most. It feels good knowing that there are no limits to what we can do and that’s the beauty of it — it doesn’t do anything!
What are your thoughts on this? Do you find yourself in a similar situation where you’re struggling to adapt as time goes by, but still want to be able to provide excellent customer service? Share with us below. We’d love to hear from you.
Struggling To Adapt As Time Goes By: Struggles With Adapting Over Time But Still Wants To Provide Excellent Customer Service
It feels good knowing that there are no limits to what we can do and that’s the beauty of it—it doesn’t do anything! What are your thoughts on this? Do you find yourself in a similar situation where
you’re struggling to adapt as time goes by, but still want to be able to provide excellent customer service? Share with us below. We’d love to hear from you.
And that’s the beauty of it—it doesn’t do anything! This is because we’ve found that for many businesses and their customers alike, there are a lot more important things than what our product can or cannot do. And that’s why we prioritize making sure our clients have the resources they need, without worrying about how well-rounded our product may or may not be in comparison with other offerings on the market.”
“We know this might sound strange at first–who would purposely build something so barebones when others offer all sorts of bells.